Sustainable homeware: high-end decor that won’t cost the earth

Apr 7, 2015
1 min read

Buying sustainably-sourced furnishings no longer means sacrificing aesthetics

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We are infatuated with luxury. In its January 2014 report, “Shock of the New Chic: Dealing with New Complexity in the Business of Luxury”, the Boston Consulting Group (BCG) estimated that consumers spent a total of more than $1.8tn worldwide on high-end goods in 2012, and predicted that subsequent annual growth at 7 per cent a year would outpace GDP. But the way we define luxury, and what it constitutes, has shifted markedly in the last few years.

The demand for sustainability in luxury goes beyond furnishings. Will Bax is director at property group Grosvenor London. He says sustainability is becoming more important to customers of its homes in Mayfair and Belgravia. “It’s definitely moved up the agenda over the last two or three years,” he says.